How to promote a business in Ghana

Kwame Yandah
Written by Kwame Yandah on

How to promote a business in Ghana

The dream of every business owner is to get their product or service patronised by as many consumers as possible. A key factor in growing any business is creating brand awareness; the more familiar people are with your business the more likely it is for them to use your product or service.

In this article, I am going to discuss a few ways to promote your business and help it grow.

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High quality products

Make sure your product or service is of the highest quality

A good product advertises itself! The significance of having a high quality product cannot be overstated. As challenging as it is to attract a first time consumer for your product, getting them to actually remain loyal to your product and recommend it to others is even more challenging.

If a customer is not satisfied with your product or service the first time, it’s very likely that will be the last time they patronise your business and that is definitely not the way to grow your franchise.

A satisfied customer in itself is a great marketing tool, therefore it is absolutely necessary that you make sure whatever product or service you are selling to people is of the highest quality.

Interact on social media

Have active and interactive social media accounts

One of the many benefits of social media is its ability to bridge the gap between producer and consumer. As a business owner it is very important that you take advantage of this wonderful opportunity and remain in constant contact with your customers.

Platforms such as Facebook, Whatsapp, Instagram, Twitter among others remain hunting grounds for prospective clients. Regular updates of your products or services, constant interaction with your followers, and also regular updates of positive feedback from satisfied clients are a few of the things you must do to ensure your business gets the necessary attention.

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Discounts and promotions

Discounts & promotions

Simply put most Ghanaians love discounts and promotions! This is definitely one of the effective ways to endear your brand to a Ghanaian consumer. Offering some form or discount or running an attractive promotion on your products or services is bound to increase the number of people that patronise your business.

Although it’s possible to incur extra cost, the high patronage and overall goodwill your brand will receive as a result of such initiatives will in the long run have a major impact on the growth and popularity of your business.

Deliver as promised

Make sure to deliver on all your promises

Gaining the trust of consumers is very important to the growth of any business. Once a client trusts your product or service, they are more likely to continue dealing with you and also refer you to others. Make sure whatever product or service you are offering actually does the thing you claim it does.

It is also very important to adhere to any extra incentive you have stated to your buyer. For instance if you claim a product comes with free delivery, make sure that is exactly the case once a customer makes a purchase. Any form of warranty offered must also be strictly adhered to. Delivering on such promises helps your brand build credibility, and this will attract more people to your business.

Interact with clients

Talk to people

This is probably one of the simple yet very effective methods of promoting your business. Talk to as many people as possible about the product or service you render.

Be it family, friends or even acquaintances, make it a point to always advertise your business wherever you find yourself.

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